Client Management
Probably the number one mistake that companies make is that they think CRM is solely about their own efficiency. That’s well intentioned, but if this is indeed the only focus of their CRM, they’ve taken their eyes off the ball. Of course, the ball is the customer. Consider the following tips to keep the focus right where it should be:…
Read MoreThere was a time long ago when contact management products like ACT!, Goldmine and Maximizer provided good value for people looking to manage contacts, their calendar and their activities. But limited functionality, troublesome synchronization of data, and lack of mobile access has now made these products obsolete. The good news is that there is a completely new generation of products…
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