Customer Targeting
If you are in the financial services or wealth management sector you know that building customer loyalty and trust requires you to deliver world class customer service and quality advice. This requires you to capture, track, manage and share vital customer information with the people and departments that need it to efficiently do their jobs. Commence CRM is an ideal…
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The more you know about your customers the more effectively you will be with upselling and cross selling opportunities, but you cannot do this if you are managing customer relationships with a contact manager or an Excel spreadsheet. You need a flexible CRM software solution that enables you to capture, track, manage and categorize your customers based on a set…
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Do you need Customer Segmentation Software? The simple answer is yes, but you need the right solution to efficiently manage customers and maximize the lifetime value of their business. Most Customer Relationship Management (CRM) software provides you with the ability to capture, manage and share customer information throughout your organization but they also leave you short in two areas. First…
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No matter what business you run, defining target markets is essential for its growth and improvement. A target market is a group of consumers to which a brand directs their products and services. Defining target markets has several benefits for businesses like establishing better relationships with customers and avoiding inefficiencies. So, what are some of the ways to effectively find…
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Market segmentation is a marketing technique that almost all companies practice. The process provides marketing strategists with data for a better understanding of their market, allowing them to create more personalized and profitable strategies. This practice is important for companies because it minimizes the amount of time, money, and effort marketing strategists put in certain campaigns. So, what are the…
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We are all familiar with the Pareto principle, which, when applied to the world of sales, says that 80% of the business comes from 20% of the customers. As a general rule, that 80/20 rule is accurate in lots of different situations. Whenever there is a large group producing something, 20% of the people produce 80% of the results. The “Five Percent Principle” states that five percent of the people produce 50% of the outcome. Podcast: PWSM-100
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A sales blitz has the advantage of focusing the entire sales force on a specific task. That alone will bring you far greater results than if you’d just left it to each salesperson to do on their own.
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Small to mid-size businesses are struggling to differentiate themselves from the competition and acquire more customers, but help is on the way. Several CRM software providers are teaching their customers how they can use CRM software to get re-focused. What does getting re-focused mean? It simply means to get a better understanding of what you do well and to use…
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This is a best practice for sales people by Dave Kahle, author and leading sales educator. Every sales organization, and every sales process, begins with identifying a group of suspects. Suspects are people and organizations you suspect may one day do business with you. They aren’t yet prospects, because you don’t know if they have a legitimate need for what…
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Do you know who your most profitable customers are? Which ones require a high level of service or which ones have potential for up-selling or cross selling? You would if you had Commence CRM. Commence Corporation a leading provider of cloud based CRM software has released an enhanced version of their popular online CRM software that is taking customer relationship…
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