Differentiate from the Competition
Question: How do you provide a solution when selling a commodity? Answer: Great question. On the surface, it seems almost like a contradiction in terms – “If it’s a commodity, how can it be a solution?” Before I begin, let me suggest you go to my website and read the article entitled, “Selling Commodities.” One of my clients sells what…
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What can you do to win the business and retain your price points when faced with this ultimatum?
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Every industry has an 800-pound gorilla, but that does not mean you cannot effectively compete against them and grow your business.
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The modern customer has more choice than ever. Keep their attention focused squarely on your offerings with the following approaches.
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Sales presentation coming up? Here are some ideas to separate yourself and your product from the competition and powerfully communicate to the customer.
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You’ll need to move outside of your comfort zones, become a whole lot more strategic, thoughtful, and better at what you do, and do some things differently.
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Dave Kahle discusses differentiating yourself from the competition, a best practice for sales people.
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