Contact Management software had been around for more than 30 years and today is considered a commodity often offered for free from CRM solution providers looking to sell you additional products and services. Some of the more advanced contact management systems allow you to run reports on your information, create saved searches, create targeted lists of contacts by industry, and link related accounts to track business partners and subsidiaries. But contact management, while valuable by itself, can provide substantially more value when integrated with other CRM software applications such as sales and marketing.
Contact management software is considered the core of every CRM software program which is why it has become a commodity. When integrated with sales, marketing and customer support you now have an automated solution for managing the front office business processes that run and drive your business.
You can market to contacts, sell to them and provide service when they become customers.
This is why it is so critical to create a database of information that links all activities, events, marketing programs, sales and service tickets to each account and contact. This database of vital customer information enables you to become a more efficient sales and service organization. Contact management alone is simply one component of today’s CRM software programs.
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